Overview
Hello Roño (Brand Toolkitty) is a complete brand toolkit built inside Figma, a modular system that allows anyone to plug in their own brand assets and instantly generate a cohesive brand book. It's a structured system of components, typography scales, color variables, layout templates, and mockups that can be easily customized for any brand.
To demonstrate its flexibility, I built an entire brand identity around my cat, Roño.
Deliverables
Brand Identity
Art Direction
Illustration
Component Library
Visual Language
Tools
Figma
Claude.ai
Replit
Building-the-toolkit_01
The toolkit was built as a flexible set of reusable brand assets inside Figma.
Rather than documenting rules, the system focused on creating ready-to-use building blocks that could generate real content quickly and consistently.
Hello Roño was created specifically as a stress test for the toolkit.
Instead of using a minimal or corporate identity, I developed a brand with a strong personality, exaggerated visuals, and intentionally inconsistent-looking compositions to challenge the flexibility of the system.
Brand-Exploration_02
Overview
Hello Roño (Brand Toolkitty) is a complete brand toolkit built inside Figma, a modular system that allows anyone to plug in their own brand assets and instantly generate a cohesive brand book. It's a structured system of components, typography scales, color variables, layout templates, and mockups that can be easily customized for any brand.
To demonstrate its flexibility, I built an entire brand identity around my cat, Roño.
Deliverables
Brand Identity
Art Direction
Illustration
Component Library
Visual Language
Tools
Figma
Claude.ai
Replit
Building-the-toolkit_01
The toolkit was built as a flexible set of reusable brand assets inside Figma.
Rather than documenting rules, the system focused on creating ready-to-use building blocks that could generate real content quickly and consistently.
Brand-Exploration_02
Hello Roño was created specifically as a stress test for the toolkit.
Instead of using a minimal or corporate identity, I developed a brand with a strong personality, exaggerated visuals, and intentionally inconsistent-looking compositions to challenge the flexibility of the system.
Julia Martí / juliamarti.es
©
2019-2026
ლ(ಠ益ಠლ
Julia Martí / juliamarti.es
©
2019-2026
ლ(ಠ益ಠლ
Julia Martí / juliamarti.es
©
2019-2026
ლ(ಠ益ಠლ